Icelandic singer, Björk, has proved once again that she is much more than just a pretty swan dress. Her commitment to the island nation of her birth and to saving its unique natural heritage has been ongoing for years. She has literally raised her voice in support of Icelandic nature and against pollution of the environment over and over again. Now, with Iceland hanging on by its economic teeth, she has come up with a really ingenious way to help Iceland and Icelanders with one hundred million Icelandic Kronur(that's $800,000) as seed money for a venture capital fund that will bear her name and be administered by Auđur Capital, an Icelandic Financial Services company run by and for women.
For Icelanders, there is significance not only in the name of the fund, but in the name of the company that will run it. Auđur (pronounced sort of like oy-thure) was one of the original Norse settlers of Iceland in the tenth century, and the only woman. Her nickname was" deep-minded" and she was the epitome of the independent, strong Viking woman. It is fitting in every way that her descendants should use her name.
The Björk fund will be used to support early stage businesses and start ups and will favor green technology and Icelandic entrepreneurs. I wish I had a few hundred thousand dollars buried in the back yard. If I did, I'd definitely become a partner in the Björk fund before it closes in March. For my money, Icelanders are always a good bet. They may be down, but don't count them out just yet.